“We have a zero-tolerance standard when it comes to brand safety,” says Chief Brand Officer Marc Pritchard, who once paused a whopping $140M of ad spend over concerns that their ads were funding hate speech and disinformation. Procter & Gamble is not going to be happy when they find out they’re funding Steve Bannon’s show War Room.Īs the world’s biggest advertiser - with an annual marketing spend of around $11B – they have a reputation to protect. We are no longer seeing P&G ads run on WeatherNation. In a statement, the company said: "We do have strict guidelines to ensure our brands and advertising content is not placed alongside certain types of content or programs –for example anything associated with graphic violence, disrespectful treatment of religion or illness or adult content – and all our media partners must adhere to these."
#Warroom bannon update
UPDATE (10/12/22): We can confirm that P&G has dropped WeatherNation from their media buy. Nandini spoke with Sidharth Bhatia on the The Wire Podcast.
Claire joined Joan Donovan and Eric Schurenberg's podcast, In Reality to talk about Check My Ads.Claire spoke to Cyberscoop about how Google isn’t doing enough to cut off Russian propaganda sites.Nandini spoke to Gateway Journalism Review for a groundbreaking story on Lockerdome’s ties to the disinformation economy.Holy crap! New York Magazine dropped a profile on us.Welcome back to BRANDED, the newsletter uncovering how adtech companies fund hate and disinformation.
How Procter & Gamble ended up funding Steve Bannon’s War Room WeatherNation is a front for Steve Bannon’s Real America’s Voice
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